The stamp in the souvenir sheet from Germany commemorates the earliest existing example of a letter mailed in the Americas that contains a complete set of stamps. The letter, mailed from Rio de Janeiro to the city of Santos on 22 August 1843, was franked with the first Brazilian postage stamps. This was only 3 weeks after the stamps were issued. The stamps were known as "bullseye" stamps due to their resemblance to the eyes of a bull. They don't look that way to me but I'm no expert on what a bull's eyes look like. Each of the three available denominations were used. It is a very rare collectible.
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